The Process
1. Research & Discovery
Conducted stakeholder interviews to understand Admin and Realtors needs.
Analysed existing workflows and pain points from both user groups.
Reviewed competitor dashboards to identify opportunities for differentiation.
The Process
2. User Personas & Journey Mapping
Created detailed personas for Admin and Realtor users to guide design decisions.
Mapped workflows to highlight critical interactions and data points.
Prioritised features based on user goals and frustrations.
The Process
3. Visual Design & Client Collaboration
Designed high-fidelity designs directly, iterating closely with the client.
Created a full UI Library based on Tailwind CSS to ensure design consistency and scalability.
Adjusted layouts, components, and iterations based on continuous feedback.
The Process
4. Development & Testing
Worked closely with the developers to implement design accurately using the UI Library.
The team conducted usability testing to refine the dashboards.
Made iterative improvements based on test results and user feedback.
The Outcome.
Higher Dashboard Adoption & Satisfaction.
Redesigned interfaces led to increased daily use and improved satisfaction scores from both Admin and Realtor users, showing a stronger connection between product value and usability.
30% Faster Referral
Management
A more intuitive flow and better task visibility helped streamline the referral process – reducing follow-up time and improving response rates across the board.
Data That Drives
Action.
By giving access to clear, visual performance insights, we increased motivation, accountability, and engagement with the platform's core.
Key Learnings.
User-Centered Design is Key
Focusing on the distinct needs of Admin and Realtor users ensured the dashboards were intuitive and useful for both groups.
Simplicity Enhances Productivity.
Designing clean, modular interfacses helped users manage complex data without feeling overwhelmed.
Close Developer Collaboration Matters
Early and ongoing communication with developers, helped maintain design integrity and ensure a smooth user experience across devices.
CASE STUDY
Effective Agents: Admin & Realtor Dashboards.
Dashboard Design
UI/UX for Real Estate
Effective Agents is a data-driven real estate referral platform connecting highly vetted agents (top 3%) with motivated buyers and sellers . Alongside the public-facing site, I designed two key dashboards: one for the internal team managing the referral algorithm, and another for realtors tracking leads, performance, and client interactions.
