The Process
Discovery & Brand Deep Dive
Conducted interviews with the founder to uncover brand roots, values and emotional tone.
Built mood boards and brand direction boards to align visuals with storytelling.
Researched competitors to identify opportunities for differentiation and connection.
The Process
Visual Identity Design
Redesigned the main logo by updating the typography while preserving the original icon, maintaining the brand’s softness and emotional roots.
Developed a calming, earthy color palette paired with elegant, timeless typography.
Illustrated custom brand assets to bring warmth and playfulness to visual touchpoints
The Process
UX Strategy & Component Planning
Mapped key user journeys to define content priorities and layout goals for each page.
Designed flexible UI components and sections, aligned with the brand’s visual language.
Applied brand colors, typography, and spacing to build a consistent and calming foundation.
The Process
UI Design & Shopify Integration
Created high-fidelity layouts tailored to Shopify’s structure and limitations.
Assembled full pages using reusable, scalable components to support future growth.
Delivered an organized design system for a smooth developer handoff and easy updates.
Key Learnings.
User-Centered Design is Key.
Focusing on the distinct needs of Admin and Realtor users ensured the dashboards were intuitive and useful for both groups.
Simplicity Enhances Productivity.
Designing clean, modular interfaces helped users to manage complex data without feeling overwhelmed.
Close Developer Collaboration Matters.
Early and ongoing communication with developers helped maintain design integrity and ensure a smooth user experience across devices.
CASE STUDY
Effective Agents: Admin & Realtor Dashboards.
Dashboard Design
UI/UX for Real Estate
Effective Agents is a data-driven real estate referral platform connecting highly vetted agents (top 3%) with motivated buyers and sellers . Alongside the public-facing site, I designed two key dashboards: one for the internal team managing the referral algorithm, and another for realtors tracking leads, performance, and client interactions.
The Outcome.
Brand that Feels
Like Home.
A cohesive visual identity rooted in softness, care and emotional connection – true to the founder's personal journey.
An Intuitive E-commerce
Experience.
A calm, inviting Shopify website that puts storytelling first while making shopping feel effortless and trustworthy.
Design System Built
to Grow.
Reusable UI components and a clear style guide ensure consistency across future product launches and marketing touch-points.